Melinda and I have been working very hard to create a lesson plan to teach to our class. In our lesson, "Sell That Logo", students were introduced to different symbols and how symbols are used in advertising. Our lesson called for the students to work in groups, or design teams, which gave the lesson a realistic feel for designing at a design firm.
Preparing for the lesson required much thought and organization. Because students were working in groups we needed a way for each student to keep busy while at the same time contribute to the group in a positive way. We decided to start the class organization promptly as the students walked in the classroom. Each student was asked to check out our bulletin board outside of the classroom so that they would have an idea as to what we would be doing in class that day.
Once students entered the classroom, they were given a post-it with a number that directed them toward the table that they would be working at with their group. By doing this right away, it saved time and was a great way to mix up the groups that students would be working in.
When the bell rang, we began our class by presenting a quick slideshow of different logos that were easily recognized. We spoke about how symbols are used in logos to simplify an image, as well as how certain symbols have hidden messages inside.
After the slideshow, we discussed the topic of teamwork. What does a team do? What different kinds of teams are there? We then introduced the term Design Team. In a design team there is a group of individuals working together to create a design for a client. In each design team we created 4 jobs that each student would take on. We created posters about each job which were hung in the back of the room for reference throughout the lesson.
Graphic Designer: in charge of final image chosen
Editor: in charge of final text chosen
Team Manager: in charge of keeping the team on task
Project Manager: in charge of presenting the logo to the class
We allowed time for each group to pick the tasks that they would be taking on in the design team and had them write it down on an index card so that we could collect it and double check that each person was on task. From there, we went on to a demonstration about how they would be creating these logos and presented the materials that they would be working with. There was a quick demonstration about the exacto knives, and we presented our teacher examples. We had one example deconstructed so that we could show the steps that we took to create it (ex. color, text, slogan). The other examples were of the logos that we created for the different clients that we had.
These examples sparked a lot of interest in the class and everyone was eager to start working. So we asked if anyone had any questions, and let them begin work.
The students had 15 minutes to sketch out a design, apply color, create slogans and determine text for the different scenarios that they had received. The scenarios ranged from a client wanting a new logo for their restaurant to a client wanting a new logo for the President of the United State's airplane. Every student got right to work at creating their logo, however many students felt rushed in the creating process. If I were to do this lesson, I would certainly allow for more time for them to play around with different ideas so that the could be happier with the logo that they were presenting. Here are some examples of the student's work.
At the end of the period, the Project Manager in the group presented the logo to the class, who were prospective clients. After the presentation of the logo, the class were to fill out a "Client Response" worksheet about the positive aspects of the logo as well as what they could do differently. Each response was very constructive and offered many good ideas for the presenting design team.
Overall, I think that this lesson was very successful and opened up many opportunities for follow-up lessons. Every student was really interested in the topic and I think that by allowing students to work in high-pressure, realistic circumstances gives them a taste of what a real job may offer.